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Friendschoices
RECOMMENDATION FOR TRAVEL
CUSTOM DEVELOPMENT AND WEB MARKETING

Inovadis a highly innovation-oriented company, and has created and launched several innovative websites, including Friends Choices. This is a referral site dedicated to CSP ++, who travel a lot and appreciate the “tips” of other people who resemble them and can advise them where to eat, sleep, what to visit in a given city.

Contexte du projet

Friendschoices was based on an initial thought: the dominant recommendation sites (such as Trip Advisor) are highly affected by spam and a large number of unreliable reviews.

Hence the principle of a private system, where members are real and information is reliable.

PERIMETRE DU PROJET
  • Development of the recommendation site, including a highly advanced back office.
  • Possibility to recommend links, but also itineraries in a city.
  • Access by login or directly by facebook.
  • Recommendations mapping system.
  • Version of the site in responsive web design
  • Interfacing with the domain’s wikipedia databases to multiply the amount of accessible information.
  • Transcript of the site into a mobile application.
MISSION WEB MARKETING
  • Guidance in the definition of the traffic acquisition strategy
  • Writing meta data content (SEO)
  • Monitoring, Analysis and Optimization of Results
  • Animation of the social profiles of Friends Choices (Facebook, Google +, Pinterest …)
  • Technical recommendations to increase Google’s website rating
  • Design and ergonomics of newsletters
SOLUTION TECHNIQUE DEPLOYéE

Own Framework based on OpenSource LAMP (Linux, Apache, Mysql, PHP).

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