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A Google Adwords campaign shall be to be seen as a complement to the standard SEO-SEM base, especially if you are in the following situation :
- You already have a clear and appealing web site, which unfortunately is not visited enough.
- You physical location and your industry are very concentrated and competitive.
- You need a quick traffic boost for your web site.
- Your advertising budget is limited, and you want to control strictly the cost of each online campaign.
Our nearshore internet communication agency can support the implementation, improvement and management for your AdWords online campaigns.
methodology for AdWords campaigns implementation :
1 - Extensive study of your business activity, client typology, their wishes, to identify the optimal target, so that as many clicks as possible can be transformed in tangible sales.
2 - Brain storming about key words and expression for your activity (verbs, common names, places...) and client validation.
3 - Redaction of an extensive list of relevant key expressions.
4 - Selection of the area in which ads will be "broadcasted".
5 - Creation of varied thematic campaigns (according to site activity, your plants localization...) to complement as much as possible natural SEO-SEM and allocation of a budget for each campaign.
6 - Creation of optimized textual ads.
7 - Selection of "target websites" on which you adds will be promoted, and on the contrary creation a list of (banned) web sites, clearly out of scope.
8 - Selection of non relevant keywords that shall not lead to your site.
9 - Campaign start, analysis of first results (reports) and re-optimization of each AdWords campaign
10 - Continuous campaigns adjustment, creation of new campaigns, budget re-allocation and key words adjustments according to evolution of natural SEO-SEM
The billing for AdWords campaigns management is usually based on an clear initial implementation cost, and a monthly flat fee.
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